Hi, I’m Jasmine Hallen, I’m a creative professional with expertise in motion design, branding, and digital media. Based in New York, I work as a designer and motion artist, and I’m currently focused on growing into a full-time art director role.

I’ve spent over 15 years bringing stories to life through design and animation, working across broadcast, digital, and branded content. From fast-paced newsrooms to global media networks, I’ve led the creative on countless projects, often acting as the art director in everything but title.

My work blends bold visuals with thoughtful storytelling. Whether I’m creating explainer animations, building brand systems, or designing campaign visuals, I always focus on clarity, creativity, and purpose.

Most recently, I worked at Bloomberg LP where I helped develop the visual identity of several flagship shows and created scalable design templates that streamlined production. I’ve collaborated closely with writers, editors, and marketing teams to ensure every piece of content feels cohesive and impactful.

Now I’m focused on growing my freelance work and stepping fully into an art director role. I love partnering with brands, studios, and creative teams to craft visuals that not only look good but resonate deeply with the audience.

Outside of work I enjoy gardening, photography, and traveling. Whether I’m exploring new landscapes or capturing quiet moments through a lens, I find inspiration everywhere — and I bring that energy back into every creative project I take on.