Project: Paper Football Bowl

Role: Art Direction, Motion Design

Short description:
Led the creative direction and full visual redesign of the Paper Football Super Bowl graphics package, evolving the existing brand into a bold, playful, and highly engaging visual experience.

Developed a refreshed design system that introduced vibrant color, dynamic motion, and a cohesive visual identity across all assets. Oversaw the creation of a comprehensive graphics package, including show open, stings, transitions, keyable score systems, and data-driven infographics.

Assisted in the development of both on-air and digital assets, ensuring consistency and adaptability across broadcast, social media, and web platforms. Balanced entertainment and clarity by designing graphics that enhanced the viewer experience while supporting real-time gameplay and storytelling.

Owned the project from concept through execution, delivering a cohesive, multi-platform visual package.