Project: ETF IQ

Role: Art Direction, Motion Design, Set Design

Short description:
Led the visual direction and motion design system for Bloomberg’s ETF IQ, establishing a cohesive look and feel across broadcast and digital platforms. Developed the core creative concept, defining the show’s visual language, pacing, and storytelling approach.

Oversaw the end-to-end design of a comprehensive graphics package, including show open, stings, transitions, and segment specific visual systems. Designed and executed high-end 3D visuals in Cinema 4D, ensuring consistency and scalability across multiple formats.

Directed the structure and design of individual segments, creating tailored transitions and set graphics to support varied content themes. Produced detailed explainer animations that translated complex financial concepts into clear, engaging visual narratives.

Owned the full creative process from concept through final delivery, balancing design, motion, and storytelling to deliver a polished, on-brand viewer experience.